Updated: 2012-05-18 Two Finalists!
What’s in a book cover? Everything. People judge a book by its cover — and they should. Hemingway once wrote, “It wasn’t by accident that the Gettysburg address was so short. The laws of prose writing are as immutable as those of flight, of mathematics, of physics.”
There are laws of marketing, too. Having read widely on the topic (I particularly recommend Barry Eisler’s essays on the topic, here), I’ve boiled it down to the following rules:
A book cover must provoke an emotional reaction in our target audience.
A book cover must convey some sense of the tone and subject matter of the story.
A book cover must look polished. As a self-published author, this is critical. I take pains with my covers, as I do with every aspect of writing, editing, proofreading and publishing a novel. A good cover should make this clear at a glance.
A good cover is a lever. All book marketing is word of mouth. A book cover that provokes people to gossip with their friends, neighbors and co-workers is a success (and saves me hundreds of hours and thousands of dollars in marketing.)
This is not an exhaustive list. Is there something I’ve overlooked? Tell me what you think in the comments.
The book covers below are the work of the talented Derek Murphy, an American fine artist resident in Taiwan. Some questions to ask yourself as you look at each cover image:
What is your gut reaction? Don’t think. The unconscious, wordless reaction you have before you think is where both a good story — and a good cover — do their magic.
Does the cover image provoke a reaction in you? If so, what is that reaction?
What do you think the book is about? (After you’ve guessed, you can peek, here.) How close was your guess?
Another true thing I know is this: the audience is always right. In the theater, if you put on a comedy and nobody laughs — whose fault is that? Not the audience.
This is where you come in. I am depending on your feedback to help me pick the perfect cover image. And so, without further ado, here they are:
What do you think? Let me know in the comments!
Updated 2012-05-18 The Finalists!
While I still love the swastika cover concepts — the whole point being to compare current American tyranny to Hitler’s regime — it seems this message is a bit too hard core for my target audience. The verdict was nearly unanimous against these covers. So. Here are the two finalists:
Which one do you like best? Let me know in the comments!








